Task: 19 - Our chosen record label - OVO Sound

I completed research into OVO sound, the record company that I have chosen to represent my music video and ancillary tasks. I chose this record label because it is Drake's own personal record label and as we are using a Drake song, it seemed only natural to use his record label as well as clearly this record label understands his music as it was created for that very purpose! Through researching OVO sound I also learned more about Drake and how he has created quite a business empire as well as simply being a recording artist. I have tried to reflect this into 'Bailes,' and create his image to be one of wealth and power.

It was very important to research into the chosen record label and to choose one that would work well with the chosen song because the record label needs to get the song out there and reproduce it in the right places where this genre of music should be heard, and as a group we decided OVO sound was the obvious choice.