Task: 11 - Case study on Drake

Case study on Drake from brandonforan

I completed this case study on Drake, the chosen artist for the song that has gone behind my made up artist 'Bailes.' I decided that I would not use the name Drake for my products, as it was more inventive to create a new Hip/Hop R&B artist that goes by the name of 'Bailes,' and simply sings a Drake song. It was very important and highly useful to complete this research on Drake so as to understand more about the genre that I am dealing with and to understand how Drake has progressed in such a short space of time in his career. I applied all of the above information on Drake to 'Bailes,' and have created an image of a Hip/Hop R&B artist that goes hand in hand with the Drake song 'Child's Play,' that we as a group, decided we would choose for our music video.

Task: 10 - Wordle of competitors

I have created a worldle of competitors in the Hip Hop/R&B genre, in order to understand more about how many other artists are in the genre, how popular this genre of music currently is, and to understand if there are many artists that pose a 'threat' for the artist I will choose and pitch to my group as the focus for our music video.

It is important to explore the current competition in order so that I can understand who my artist will be up against and also to further my knowledge of the genre.

Task: 9 - Moodboard to suggest identity of the artist/similarities/competitors

I created this mood board of objects and people related to the genre of the artist I have chosen, Drake. The Hip/Hop R&B genre is full of expensive property; cars, houses, clothes etc. This mood board has helped me understand the genre further and the way in which people act within the genre along with the typical codes and conventions associated with the artists within the genre. I researched into the artists that have done collaborations with Drake, and artists that he has mentioned previously that have inspired him. I also took some screenshots from music videos that I have watched within the genre that I feel make a good representation for it and really show what Hip/Hop R&B is about.

Task: 8 - Timeline of planning

I created this timeline of planning for my music video so as that all of the planning was completed in time, the treatment was written, edited and shown to our target audience, feedback was given and changes were made, our second amended idea was therefore written, storyboarding and practice with both Final Cut Pro and Photoshop were done in detail and therefore we were fully prepared to start filming on December 4th!

Task: 7 - Time lapse of digipak conventions and layout

I completed a time lapse of me creating a first draft of my digipak so as to show the basic outline of where each box. This is highly useful for me when creating my digipak so as that I can quickly look at my time lapse and see where each section should go. A time lapse is an effective way of watching something that would normally take quite a long time, in a short amount of time and seeing something go together and develop into the final product

Task: 6 - Mood Video

I created a mood video containing a selection of music videos in the Hip Hop/Rap genre so as to gain inspiration for when I come to create my music video. The selection includes artists such as Drake, Coolio, Rihanna and Chance the Rapper.

I will take inspiration from the dress, attitudes and colour schemes used in these videos for when I come to create mine. I have included a selection of both current and old school music videos so as to see the progression in how they have changed and see if there are similarities/differences between them or if the conventions of a Hip Hop/Rap video have simply stayed the same.

Task: 5 - Conventions of Hip Hop

Conventions of hip:hop from brandonforan

Having chosen the genre Hip Hop/Rap, it was important that I had an in depth understanding of the generic conventions of this genre so as that I can apply them when creating my music video and other ancillary tasks.

Thus, I researched into the camera angles that are important in Hip Hop/Rap music videos, the clothes that are worn by the artists and the jewellery that can help make the artist's look. I looked at example music videos in the genre and the history behind the genre and how it became what it is today.

I also researched into Artists Representation to further my understanding of how to represent my chosen artist in this genre. This included their dress, how to ensure that they look as though they have money, power and dominance over others, and other themes that are common within the genre such as dominance over females.

Lastly, I did research into the sub genres's within Hip Hop such as R&B, this mix of Hip Hop/R&B ended up being the genre that we chose to base our music video on so the research I did here was very useful and meant that I had thorough knowledge of the genre before we started planning our video.