Task: 3 - Why are digipaks/adverts/websites important to an album?

I have completed research into the importance of digipaks, adverts and websites so as to further my understanding of how all of these interlink and contribute towards each of my ancillary tasks, this is important because I now have a more thorough understanding of what needs to be included on each ancillary task, the typical codes and conventions of both digipaks and album adverts and how to apply this to my own work.
This helped me in knowing what needs to be included on my ancillary tasks and final product and ensured that I followed all the typical codes and conventions for these media products.